Frydays – the Forest & Valley’s best Fish and Chip Shop.

 

Frydays, Bream

Lockdown has presented us all with challenges hasn’t it. Some are of the gravest nature and filled with sadness and some are frivolous with everything else in-between. To be denied of something seems, more than anything else to create a craving. This is true as much in food and drink as life.

In a prime position on the quayside of Viareggio in Tuscan, Italy home to the manufacture and birth of the world’s most expensive superyachts there is a boutique shop with a Union flag in the window. There is, in this global mega centre for billionaires and the rich and famous, a place where you can buy Marmite, HP sauce and any other brand of British you care to mention. Even the rich it seems get the hankering for the simple thing in life once they are no longer at our fingertips.

And so, it is with lockdown easing that I had the irresistible urge to risk everything and venture out into our new scary world. Essential, means essential and in my case, it was the first fish and chips I’d had for a few months. Once that idea was in my head, nothing, could distract me from it.

The fading seaside towns of the UK are all blessed with these humble fast food shops. Once derided as food of the poor and working classes as well as desperately bad for you – Quinoa does nothing for my wellbeing I’m afraid – who hasn’t enjoyed the gastronomy of fish and chips with the scent of the sea in your nostrils and a force nine blowing straight through your outer clothing?

In wonderful news science changed yet again one week and we all found out that when cooked properly in bubbling hot fat that didn’t soak into the fish and potatoes, our beloved Friday night special was in fact good for you!

But where does this tradition come from? A staple of the working class, British Fish & Chips has become woven into the fabric of society, relatively inexpensive, hearty, good for you and now, traditionally classless. Even the staff in my favourite French seafood restaurant (see blog below) have fish and chips when they come to Britain. Be it myth or legend, since a Catholic Pope decreed “Fish on a Friday” and the meat free days started piling up in the Christian calendar, fish, a cold-blooded creature not regarded as “meat”, hit the culinary headlines. There are myriad tales of fish as a celebratory food even in Viking times and so maybe the Pontiff just rebranded an existing tradition. Catholicism hasn’t always had so much good news in its emanations but I’m calling this their masterpiece!

Our absolute favourite Fish and Chip shop anywhere in the Forest of Dean & Wye Valley is Frydays. This smashing little “friary” tucked away on High Beech Road in Bream is brilliant example of all that’s good about traditional British food. Great fish, properly cooked paired with fab chips given the same treatment. Pete and his staff provide great service from behind the stainless altar to a Friday tradition and recently have made great leaps forward in making their service sustainable. Bring your own bag because one use plastic bags are no longer available here. The staff have moved over wherever possible to sustainable packaging and done away with the styro trays.

In response to Covid and keeping everyone safe it is currently necessary to pre-order by phone (number below) and collect your order at a specific time. There is a short wait outside (dress for the weather) whilst your order is prepared so that it’s all fresh out of the fryer rather than waiting in the paper wrapper. There is plenty of room for social distancing but the staff need a Tannoy so you can hear your name being called.

I’m often asked about good fish and chips because, living locally or holidaying, it’s a treat, and I always have no hesitation in recommending Fryday’s. I’ve lost count of the times a resident says “have you tried….”. the answer is generally yes as I’ve been on a mission since we moved here all those donkeys years ago but if not, I will make an effort to try a new place. And there are some great alternatives in the area, but believe me Fryday’s is worth the extra effort to try even if you are not staying in or around Bream itself.

I am a traditionalist. My order rarely changes – fish, chips and peas week in week out. I love the food, the quality never wains and I love the tradition. I love the familiarity of having the thing I like best over and over again. It isn’t always necessary to try something different. Where tradition holds sway, I feel it much more appropriate to be traditional. There is a wide variety of other stuff on the menu to serve all tastes but to be honest, I couldn’t tell you much about them! Occasionally on a full moon day I might knock myself out and have a fishcake as well.

In a slight aside and with a tipped cap to my Northern roots – I have a guilty pleasure. I do like a pickled onion with my chippy tea. Now, you may have noticed that the fascists have weighed in a stopped anyone producing proper pickled onions any more. Having surveyed many brands I find them softened to a snowflakes palate. There can be nothing less pickled onion-like than a squidgy excuse for a pickle than these soft retch inducing options where the middle always shoots out when you bite into them. As luck would have it, here in Bream and just around the corner from the chippy is a small 7-11 shop. One manufacturer, a nice old lady called Mrs Baxter still produces proper pickled onions in Scotland, the lawless north, where the food fascists can’t get to her. In a single row of merchandising like wild Celtic soldiers in line, lives the antidote to mediocrity in the pickled onion world. Just close enough to be able to order (in normal times) your fish supper and nip and get a jar or 6 – best to panic buy if you can.

Back at the chippy, the portion size is more than ample and renders that pleasurable “stuffed” feeling as a result of finishing the lot. If you have a smaller appetite or haven’t wound-up all-day Friday about the impending feast you will reward your busy and stressful week with, the smaller OAP fish are a great alternative. Here I have to admit that we buy and OAP fish as well and split it for our two terriers who, although not Catholic now also love Chippy Tea Night!

Tell the staff we sent you.

 

Fryday’s High Beech Rd, Bream, Lydney GL15 6JG 01594 562281

 

The small print. There are several “best fish and chip shop” awards around the country. Whitby alone has three separate (expensive) winners of three separate awards. You suspect therefore that there might be some sort of financial arrangement behind these gongs. We would like to assure readers that our only financial connection with Fryday’s is where we hand them money for fish and chips on a regular basis!

The Pantry

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

Whenever one reads anything about rural services it is seldom good news. Cut backs and closures and the age old gripe that local businesses often loose out to supermarkets and shopping centres in terms of support from their locally based customers. It’s all too familiar a narrative we have come to associate with local rural services in last few decades. But one village in the Forest of Dean, Gloucestershire is bucking that trend and may even be an example of how the market may change for the better in the coming years.

St Briavels, the picturesque village purchased 800 foot (240 m) up on the edge of a limestone plateau above an ancient meander of the valley of the River Wye is packed with history including its very own castle. The hot news is, it also now has a local shop – just opened – to add to its list of services. That’s right, a village shop that has just opened!!

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

On the face of it this story is a great rural news story about a new village shop. One which stocks great produce offers great, friendly and knowledgeable service. But it could also be a metaphor for the dynamic of changing rural life evolving because of the way we work as a society.

The Pantry (opposite the local pub) is a modest but nonetheless extremely welcome, well appointed, very bright and airy shop in the true tradition. It is owned and run by Deborah Flint, half of the innovative and lovely people from the desperately successful (and very nearby) Cinder Hill Farm. The engine of the Cinder Hill Pie House success was good olde “word of mouth” from those who had tried their fabulous homemade pastry wrapped pies, sausage rolls and “Foggies”. We think that the enormous marketing engine that is “word of mouth” will soon make this little haven of village retail goodness as successful as the farm in growing a rural business – and that seemed to have worked out well!

New village shop in a traditional style.
New village shop in a traditional style.

On the day we visited the shop there was a steady flow (even in what Deborah called the quieter 2-3 slot) of customers. Locals buying milk and eggs and ordering bread for the weekend, frantic tourists desperately in search of some batteries for a gadget followed by more locals seduced by the small but very well curated selection of local cheeses and, of course, Cinder Hill’s Foggies and Boar sausage. The most noticeable thing was that not many customers arrived by car. Even the tourists were lodging in the Castle youth hostel 500 yards away.

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

In one of those quirks of fate that sees Deborah cutting cheese from the various wheels on offer only to find that they weigh exactly the same, the opening of the shop 3 weeks ago on 5th February 2016 coincided with the closure of the last village shop 10 years before. On the day they opened a villager brought in a newspaper cutting about the closure of the much loved “Dot’s”. Exactly 10 years ago! How does that happen?

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

So we have a new shop – Yay! It’s bright, clean and airy. Well stocked with a mix of staple products and great locally made produce. Great bread (from the Crusty Loaf and Longhope Bake house), free range chicken and duck eggs, lovely cheeses and much more. Homemade tray baked chocolate cake sold by weight so you can cut as much as you like and good coffee to accompany your cake or pastry. Deborah is on hand at the helm with a bright smile and a chatty disposition to all which is the outward expression of her commitment to the quality of service The Pantry aims to provide.

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

It isn’t just about where a business is situated that makes it a “good local service”. When some business owners talk about supporting local services they have a tendency to assume that the” local” bit is most important. Any consumer will tell you that those businesses have got it completely wrong. The “service” bit is by far the most important part of the equation. You could be next door but if your service is bad, I’m sorry but I’m off to the competition!  There also seems in our view to be an anecdotal correlation between business owners those who misinterpret the local /service balance to those complaining about lack of support – connection perhaps?

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

Neither Deborah nor her other half Neil had any background in farming when they opened Cinder Hill five years ago. But even that story has a hint of the just get on with and trade approach that would make Lord Alan Sugar swoon and reminisce about the old days.

Deborah and Neil landed at Cinder Hill for their version of The Good Life and five years ago from two pigs, found themselves suddenly with a surfeit of 23 little porkers to deal with. Their butcher (still very much associated with them today) helped by creating cuts and products that the two would be farmers from a fund raising and IT background needed. Deborah made sausage rolls and immediately threw herself into mastering the local market trade too. Her very first attempt to sell their product left her with, a surfeit of sausage rolls which she sold the very same day by going door to door in the village!

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

One of the problems (for that read several) about being a small local producer is the age old issue of getting your goods to market. We produce fantastic local produce in the Dean & Wye but, to be a success, that produce also needs to be sold. What then better than a new local outlet that can be that shop front for those great producers?

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.

The Forest of Dean & Wye Valley demographic has changed drastically over the years. Rural village populations have been gradually changing everywhere to a mix of born and bred and incomers. St Briavels has a healthy balance of both. Amongst those incomers serving the long apprenticeships to be recognised as here long enough to be called local are the professions and the blue collar workers tired of living in the conurbations. It’s the people who covet rural life and a rural place to bring up their families. What’s changing even faster that that is the way we work now and will work in the future. More emphasis on working from home, family friendly hours and (at last) improving rural broadband provision that makes working from home much more feasible for everyone. You could almost say that St Briavels is a model, a small wormhole on what “work” may look like in another ten years’ time. All of those people who used to leave in the dark mornings of winter only to return home in the dark evenings of winter turning villages into little more than dormitories are now trickling back. They travel to their actual place of work less and less often instead of daily and are returning to a village home life that will have more in common with a 100 years ago then 10.

village shop, David Broadbent Photography, village, shop, Deborah Flint, Cinder Hill Farm, local, service, village life, rural, UK, England,
New village shop in a traditional style.