On the face of it the last thing Chepstow needed a couple of years go in the high street economic climate of the day was another pub. Why then is Glen Ellis’ Queens Heads micropub on Moor Street in this quiet border town, still going strong?
In an age when reality TV delivers anything but reality, people have become jaundiced by tripe served as prime beef steak. This group of people, who are largely immune to advertising, are known by the red spectacle wearing advertising crowd, as the Millennial Generation. Traditional methods of advertising conjury don’t work on this group – a phenomenon so worrying to TV market traders that actual scientific research has been done into this disconcerting group. They are sometimes defined as “native digital” (Forbes magazine) and the first generation to have grown up with digital communication and social media rather than mainstream media. But, whatever age you are, you may be one of them.
People don’t change and they know genuine when they see it. And you could never accuse this great little pub tucked into the row just above the town gate and next to the Police Station of being anything other than good and honest! Walk into the single room bar and it feels like a pub. The wooden bar, tables and seats have the homely warm glow that only good old solid wood can offer, a rough timber post props up the roof while a ramshackle shelf, just about, holds thick tomes on craft beer. The timber floor leads to a decoratively carved bar and the bare stone walls are decorated in beer mats and other treatise to drink good beer. The pub strap line is the famous Hunter S. Thompson quote “Good people drink good beer” – I thank you.
There’s a good reason for all this architectural pub bonhomie. It’s in the building DNA. It was The Queen’s Head for many years but was closed as a pub for about 20 years (it had a midlife crisis and became a hairdresser, clothes shop and an office in the intervening years). Glen found it on the property website Rightmove and fell in love with it and the town of Chepstow. Having secured the change of use back to a pub he has just sort of revived it in a way, brought it back to life with a real ale defibrillator in a craft beer paramedic kind of a way. The bar is actually an old church altar, Glen purchased before ever finding an actual venue for his dream micro pub.  The carving IHS in the middle stands for the first 3 letters of Jesus’ name in Greek. The Alpha symbol on the left stands for the first, and the Omega symbol on the right for the last. So, ladies and gentlemen, please step up to the altar of great Welsh beer.
In many ways what you see today is the manifestation of Glen’s lifelong dream. Now 34 years old and married to Catherine with a 9 month old daughter called Ivy, Glen has worked in pubs since university days. Back in the day when you could choose how you spent the student grant, Glen invested very wisely in an appreciation of good beer and he’s had – important word here – passion for Real Ale ever since.  After university Glen worked at his mum and dads (The Tower Hotel in Talgarth), running the public bar for them which is where all of that academic research became practical experience and customer service.
Don’t get the idea that this is some sort of beardy man cave though. This is a pub for all, young old, couples, workers – all are welcome and the common denominator is that they like a proper pub for proper people who like their beer to be interesting and taste of something. We chatted to Jon at the bar during “early doors” on Friday. He owns Toytastic the toyshop nearby and calls in for a pint after work. OK, he has got a beard, but otherwise he’s largely normal and very charming. Mike runs Trans Wales Trails, horseback trail riding based near Pengenffordd at the foot of the Black Mountains. He is a regular customer in my Mum and Dads pub at Talgarth where Glen learned his trade craft in working a bar. Mike always calls in on his occasional visits to Chepstow from the hills above Pengenffordd .There’s a northern saying that you can’t stand in a pub there for more than a minute without someone talking to you. At the Queens Head – make that a few seconds and after a few seconds more the regulars will also be congratulating you on your discerning choice of hostelry and telling you what a great pub this is.
Generally and not unreasonably being situated in Wales, Glen offers a wide and ever changing range of beers and ciders from the home nation. He’s a bit of an authority on small Welsh beers in fact and something of an almanac on the breweries they are made in. There’s a “when it’s gone, it’s changed” approach to stock and the result is a roving travelogue of Welsh craft beer, ably assisted and illustrated by a chalk board map of Wales hanging on the wall. It’s not all about Welsh beer though and when the context allows – like the Six Nations Rugby you’ll find suitably partisan guest beers from your own backyard.
There is of course good beer and cider, a warm and genuine welcome from a knowledgeable and enthusiastic landlord and great Welsh beers. But, there is something here that not all pubs have got. There was good conversation at the bar with nice and interesting people. You could hear what was being said because there’s no “musak” or escalating irritating digital pings or distracting light show from a Tardis in the corner offering Las Vegas style riches at the pull of a handle.
There are difficult choices of where to start given the range of beers on offer. You could of course go the logical/analytical route and start on the left working your way across during the night or, more responsibly, you could opt for the Queens Head beer tapas. Tapas (sampling the beers in third of pint measures) will be familiar to anyone who has been to a big beer festival, like the upcoming CAMRA Gloucester event (article coming soon). It helps you sample several new beers, without turning the evening into a train wreck. We tried Grey Trees’ JPR, a very nice IPA beer from the Cynon Valley of South Wales (Cynon Valley lies between Rhondda and the Merthyr Valley).
In Italy all bars offer “Aperitvo” to the early evening crowd, often vying with neighbouring bars for the reputation of the best or tastiest. It’s just a complimentary selection of tasty nibbles to go with a few drinks after work. It suits the Italian psyche of food at every opportunity, enjoyment, talking and above all – welcome. The Queens Head does it Gwent style with short dated food on the “offers” shelf from Marks & Spencer’s across the road – plump and tasty sausage rolls the night we were in!
When the new M & S opened about a year ago, regulars from the pub started doing their bit to reduce the food waste mountain by bringing in reduced price bargains to share out amongst the other patrons. Thus, the Yellow Label Club was born. In the Queens, as all over Italy, competition has set in and the goal to find the item with the greatest reduction is now a grudge match. Currently in the lead is another Mike who found a Banquet Pie reduced from ÂŁ25 to ÂŁ2.50.
There is a movement to “Save our Pubs”, a fine cause and never a more relevant sentiment than now. You can do your bit too – by drinking in them! Occasional aperitivo is one other way the Queens rolls out the welcome carpet. Saving pubs is important because we are only just now realising that the plight of all those great pubs, now gone, was a litmus, a precursor to what’s now happening in our high streets.
Going for a beer is many things. Going for a quick beer after work is a specific thing. It’s an opportunity to unwind and put the working day behind you before going home to family. Psychologists would say that it’s a chance for the brain to compartmentalise whatever has happened in the day as “work”, provide a clear separation between work and home and also to stop you boring the pants off the family with tales of the widget you made today that mysteriously appeared with the face of Jesus on it.
Perhaps though the Millennial Generation should be redefined? Perhaps they are in realty just a group of cross-generational discerning men and women who use their powers of research to seek out places like the Queens Head they heard about on the grapevine, who don’t need the hype but instead rely on their own ability to go there and use their eyes and quality of judgement to recognize the real deal when they see it.
We’ll be writing all of our Grand Tour Wye Valley postcards from here in the future…..
Head over to Glen’s Facebook page at https://www.facebook.com/queensheadchepstow/ and hit the “Like” button to support the pub. If you are part of the Twitterati – you’ll need this  @QueensChepstow you know what to do.
12 Moor Street, Chepstow. Call 07793 889613